The National Association of Broadcasters Education Foundation (NABEF), the National Association of Black Owned Broadcasters (NABOB), and Personal Selling Principles (PSP), announced that they will renew the Media Sales Institute at Florida A&M University (FAMU) for an additional year. NABEF and NABOB will provide funding for the initiative.
The NABEF/NABOB Media Sales Institute at FAMU is an intense ten-day training program for college seniors who are interested in careers in media sales. The program was a joint vision of the late Professor Ernie Fears, Sr. at Howard University and Jeffrey P. Myers, principal of Personal Selling Principles. The master lecture held at Florida A&M is named after Ernie Fears, Sr.
“We are pleased to continue the Media Sales Institute at Florida A&M University,” said NAB President and CEO David K. Rehr. “This highly successful ten-day program offers students of diverse backgrounds excellent training for entry-level careers in media sales. To date, 85 percent of these graduates have been hired into media sales jobs.”
“We continue to be excited about hosting the Media Sales Institute in the School of Journalism and Graphic Communication at Florida A&M University,” said Jim Hawkins, dean, School of Journalism and Graphic Communication. “Already more than 40 graduates of the program have found positions in this rewarding field. The success of these graduates validates the effectiveness of the program and its importance to the media industry.”
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