Monday, March 16, 2009

Florida A&M University Wins Victoria’s Secret PINK HBCU Competition

TALLAHASSEE, Fla. – Victoria’s Secret PINK has announced the winner of their HBCU Competition, Florida A&M University (FAMU). From January 26 – February 22, PINK tracked the sales at Victoria’s Secret stores and online of the new Historically Black Colleges and Universities (HBCU) Collegiate product and FAMU consistently came in first place each week. PINK announced these results each week on the “Tom Joyner Morning Show” and Rounding out the top five are Southern, Howard, Hampton, and North Carolina A&T Universities.

FAMU will receive a special visit from PINK this April. Although some details are being kept a surprise, PINK has created Limited Edition tees to giveaway FREE to the first 1,000 students that day and a coupon to use in their local VS PINK store. Additionally, PINK will have laptops onsite to encourage students to sign up as a member of PINK Nation, an online network where they can receive free items, exclusive offers, special downloads, and the inside scoop of all that is PINK!

In January, five HBCUs were added to the PINK Collegiate Collection including Florida A&M University, Howard University, Hampton University, North Carolina A&T State, and Southern University. This is the largest retail distribution deal ever offered to HBCUs. Richard Dent, chief operating officer of PINK says, “This partnership is symbolic of PINK's desire to be the most aspirational collegiate brand in America targeted to ALL college age women.” By purchasing HBCU product from the PINK Collegiate Collection, customers will be providing direct support to their favorite HBCU as a portion of proceeds go to the respective university.

The PINK Collegiate Collection initially launched in July of 2008 and includes a variety of co-branded apparel that features the brand iconography of PINK and 36 of the most prestigious universities in America. The apparel, which includes silhouettes that are identical to product offered in campus bookstores, consists of tees, sweats, hoodies, and shorts.

Launched in 2004, Victoria’s Secret PINK is a fully articulated lifestyle collection for young women. The Victoria’s Secret PINK Collegiate Collection was launched in July 2008 and is an exclusive assortment of collegiate co-branded merchandise that features VS PINK’s highly recognizable brand iconography and the names and logos of the top universities on fashion apparel. More than 30 universities across the country are included in the collection. To see the full list of schools, go to

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