Florida A&M University (FAMU) alumni Will Packer and Rob Hardy will launch Bounce TV this fall, the first African-American digital multicast broadcast network geared toward African Americans in the 25-54 age range.
Bounce TV will feature a programming mix of
theatrical motion pictures, sporting events, documentaries, specials,
inspirational faith-based programs, off-network series, original
programming and more.
Hardy will serve as the chief
content officer, and Packer in the chief strategy and marketing officer
position. Other founders include Martin Luther King III, former United
Nations Ambassador and Atlanta Mayor Andrew Young and Andrew “Bo” Young
Packer and Hardy started their production company,
Rainforest Films, in 1994. One of their most successful projects, “Stomp
the Yard,” grossed more than $65 million and held the No. 1 position at
the box office for two weekends in January of 2007. Later that year,
the company produced “This Christmas,” which made $50 million. The
success of both projects landed the duo amongst the “Top 25 Entertainers
and Moneymakers” in Black Enterprise magazine in 2008.